The evening's festivities kicked off with a ballot and lucky draw as well as free Jordan posters being handed out to the crowd. The launch was limited to only Jordan Club members but we managed to sneak our arses in when the doorman wasn't looking! Once everyone was inside, a special video package of all the Jordan commercials made to date was screened for all the fanatics who showed up. After the video was over they dished out some prizes for the lucky draw and the baying crowd finally got round to ringing up the cash register with some XXIIIs.
Much love to Nike, the LE crew and Mandeep for such a brilliant showcase and launch event.
Last but not least Choo Ee with LE chief Mandeep